Episode 316 - The Sustainable Print Manifesto
What if a single set of shared principles could align printers, brands, material suppliers, and recyclers on a faster path to low‑carbon, circular print? We sit with HP’s Carlos Lahoz to map a practical route from belief to measurable change, grounded in a nine‑principle Sustainable Print Manifesto that is already reshaping how companies brief suppliers, plan R&D, and report progress.
Carlos explains why the industry needed a common language instead of another compliance badge, and how principles create clarity without constraining innovation across publishing, large format, labels, and packaging. We break down what “sustainable print” actually means to different stakeholders—consumers seeking recyclability, brands asking for compostability, suppliers focused on certified fibre—and why carbon footprint and circularity must sit at the core. Then we move into phase two, where smaller working groups turn the manifesto into playbooks: decision guides for material choices, data fields for job‑level carbon accounting, and workflow tweaks that slash waste while protecting throughput and quality.
You’ll hear how collaboration between nominal competitors can lower costs for better materials, standardise measurement, and bring carbon transparency into prepress and MIS. We talk about scaling pledges to build momentum, the value of using the principles in RFPs and customer conversations, and early adopters who already frame corporate reporting around the manifesto. The aim is simple and bold: decarbonise print and improve circularity without sacrificing margins, using shared tools, shared data, and shared ambition.
Ready to help set the standard for sustainable print? Read the principles at Manifesto for Sustainable Print, sign the pledge, share it with your network, and if you have deep expertise—from fibre science to recycling logistics—join a working group to shape the next wave of practical guidance. Subscribe, leave a review, and tell us which principle you want to action first.
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