Episode 319 - Investing in the Future of Print Technology: what investors want from print and packaging innovation
In this episode, we are joined by Fredric Petit and Franko Vrhovac from Emerald Technology Ventures and we discover more about investment into new print and packaging technology.
Emerald is not a traditional fund. It operates at the intersection of venture capital and open innovation, acting as a matchmaker between startups and more than 50 global corporates seeking new technologies and solutions across industrial innovation. With over 25 years of experience and more than $1bn in assets under management and advisory, Emerald helps corporates identify promising startups - and invests when commercial traction is proven.
The conversation unpacks why packaging became a priority for investors six to seven years ago - driven by shifting waste economics, rising consumer pressure, corporate 2030 targets and tightening regulation. It also explains why printing is now emerging as a key lever for change, from sustainable marking and reduced consumables to improved uptime and fewer SKUs.
Crucially, the episode clarifies what investors look for: clear differentiation, a focused value proposition, a credible team, and evidence of market pull. Sustainability matters, but it must come with a compelling business case.
Finally, Fredric and Franko share how Emerald’s “Sprint” programmes connect corporates and startups to accelerate pilots and real-world adoption - turning interest into implementation.
A practical listen for founders, innovators, converters, brands, and anyone navigating the future of print, packaging, and industrial sustainability.
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We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS, 29-30 September '26, Valencia, Spain
FuturePrint Leaders Summit, 29 September '26, Valencia, Spain
FuturePrint Industrial Print, 14-15 April '27, Munich, Germany
