Episode 341 - How Sustainable (Wide-Format) Print Became Key to the Experience at La Gacilly Photo Festival
Perhaps surprisingly, the best wide format print projects rarely begin with print.
Rather, they begin with an idea, a vision, a story, and a shared ambition to create something that moves people.
In this episode of the FuturePrint Podcast, Marcus Timson is joined by Stanislas de Missolz from Groupe MediaGraphic to explore the remarkable story behind their second consecutive success at the Kavalan Green Leader Awards.
The discussion centres on the spectacular La Gacilly Photo Festival, Europe's largest open-air photography exhibition, where more than 800 large-format photographs transform an entire French village into an immersive artistic experience that attracts over 300,000 visitors every year.
Marcus and Stan discuss how the project brought together photographers, event organisers, media specialists and material innovators to prove that sustainability and premium visual quality are no longer opposing objectives.
Topics include:
Why outdoor print demands exceptional colour accuracy and durability
The importance of collaboration across the print supply chain
How sustainable media is redefining expectations for large-format graphics
Why immersive visual storytelling is becoming increasingly important
Lessons the wider print industry can learn from one of Europe's most celebrated photography festivals
Why sustainability is rapidly becoming the new benchmark rather than a specialist option
This conversation demonstrates that the future of print is not simply about producing graphics—it is about enabling experiences, telling stories and creating emotional connections while reducing environmental impact.
Check out this film which perfectly brings to life the La Gacilly Festival
