Episode 347 - Communicating Gallus’s Reinvention Story: Jana Bachstein on Heritage, Change and Connection

What role can marketing play in the transformation of a century-old industrial company?

In this episode of the FuturePrint Podcast, Marcus Timson speaks with Jana Bachstein, Head of Marketing at Gallus Group, about brand, communication and the importance of making industrial technology more tangible, accessible and memorable.

Jana joined Gallus three and a half years ago after working in B2C e-commerce and performance marketing. Arriving from outside print gave her a fresh perspective on an industry whose products are everywhere, but whose innovation is often poorly understood. She discusses the challenge of translating complex technology into engaging stories that connect with customers while remaining authentic to the company’s heritage, expertise and culture.

The conversation explores why effective external communication must begin with internal listening and alignment. Jana explains how working closely with colleagues across R&D, product management, sales and applications helped her understand Gallus before communicating its transformation to the market.

She also considers how marketing can move beyond promoting machine specifications to demonstrate genuine customer value. This thinking has influenced the communication surrounding Gallus Classics, System to Compose and the wider vision for smart, connected production.

The episode also examines the Gallus Experience Centre as a physical expression of the brand, bringing customers, employees and more than 20 industry partners together to exchange ideas and build trust.

Finally, Jana reflects on balancing heritage with modernisation, maintaining momentum after major events such as Labelexpo 2026, attracting younger talent and helping Gallus communicate its next chapter with clarity and confidence.

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