A corrugated box used to be judged on one thing: did it protect the product? That bar has moved. I’m joined by Kevin Miller, President and CEO of TRG Packaging and Display Solutions, to unpack how corrugated packaging and retail displays are becoming a front-line tool for brand experience, speed to shelf, and supply chain resilience. From colour consistency to the unboxing experience, we talk about why packaging quality sends a message long before anyone tastes the snack or tries the product.
Kevin shares what changed across the last five years, especially the whiplash of pandemic-era demand and the lasting shift towards faster decisions, shorter runs, and marketing-led packaging. We get into what customers now expect from their packaging partners: competitive pricing, yes, but also nimble service, flexible graphics, and a supplier who can act like an extension of the brand team when people and roles keep changing.
We also explore the rebrand and the strategy behind TRG Packaging and Display Solutions investment in BHS Jetliner Xceed industrial digital preprint. Kevin explains the network thinking: printing further upstream, using a hub-and-spoke model, reducing extra freight steps, and turning more sites into “graphics capable” operations without forcing every job onto one print method. If you care about corrugated packaging trends, digital print for packaging, and how converters build scale without losing agility, this conversation is for you.
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