Your press can be running at full speed and your business can still feel a step behind. For many print service providers, that is now the reality. The bottleneck is no longer the press. It is everything around it: orders arriving in ten different formats, information retyped by hand, spreadsheets becoming 'systems', and jobs stalling before they reach production.
In this episode Elena Knight is joined by Diana Pascual, General Manager of HP Industrial Print Software and Solutions, to talk about what she is seeing across the industry right now. We go back to the early thinking behind HP PrintOS and cloud data from presses, then on to the challenge of connecting MIS, ERP and CRM systems. We also look at why depending on 'the one person who knows everything' is a risk on the production floor and in IT. Diana explains why homegrown tools often start as an advantage and become a liability once security, documentation and modernisation can’t keep up.
We then get specific about AI in print production and where it is already delivering: scheduling, analytics, faster troubleshooting and operator support that keeps presses running. Diana explains what makes a secure, private and ethical AI production assistant different from plugging a public AI tool into your workflow, and why HP’s human-centric approach keeps people in control while taking away the repetitive work. Finally, we look ahead to 2030 and the rise of agentic systems, where software tools talk to each other, and at the foundations print businesses need to put in place now to get there.
You can hear more from Diana in the FuturePrint Industrial Print Report, out next month.
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