Episode 272 - Dantex at LabelExpo Barcelona: Where digital print technology shines through agility, trust, and timing

Show Notes: 

In this episode, we reconnect with Richard Bunney, Group Managing Director at Dantex in a reflective and future focused discussion following their highly successful outing at LabelExpo Barcelona. Richard walks us through the strategic call to relaunch the PicoColour as a smart, lower-risk entry point into digital, alongside the proven performance of PicoJet. We dig into why digital print is drawing the biggest crowds, how converters and brand owners are collaborating on capital decisions, and what pressure points—agility, cost per label, sustainability—are driving that shift. You’ll hear how the team moved faster than a typical R&D cycle without sacrificing quality, and why a family-run, customer-first culture showed up not just in messaging, but in the stand’s design and energy.

Dantex's booth at LabelExpo also proved that trade shows don’t have to feel like a maze of similar looking booths featuring machines and hard sells. Richard explained more about how a hospitality-first stand—open space, a warm welcome, real conversations—helped Dantex convert interest into action, including on-stand sales and a 60% jump in active leads compared with Brussels. This isn’t a brag reel; it’s a blueprint for designing experiences that buyers trust.

We also look west and the dynamically growing US market. With a fast growing install base, a focused portfolio, and a strengthened sales and service footprint, Dantex’s U.S. subsidiary is turning proof into momentum. Expect a strong showing in Chicago for LOUPE Americas, with the compact, small-footprint platform moving from concept to commercial, and significant interest from Mexico and Brazil through regional partners. 

If you care about digital label printing, trade show strategy, or building trust in complex B2B sales, this conversation offers practical signals you can use.

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FuturePrint Events:

FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany