Episode 358 - The Future of Packaging and the Hybrid Stack, with Allan Bendall, Project and Account Manager, Sun Chemical
Packaging is changing in a way that can feel subtle on the surface, but the forces underneath are massive. We’re joined by Allan Bendall from Sun Chemical to talk about what’s really driving the shift: digital-native consumers who expect more than a protective pack, and fast-moving packaging regulation and legislation that keeps brands, converters and printers on their toes.
We get practical about what digital packaging printing and inkjet actually bring to the table. Yes, there’s personalisation and short runs, but we also dig into non-contact printing on newer sustainable substrates with recycled or bio-based content, and why “print what you want, when you want, where you want” can reshape the packaging supply chain. Faster launches, less stock, and more flexibility are all on the line.
Then we zoom in on the idea Allan is sharing at Valencia: the hybrid stack. We talk through how inkjet can sit alongside flexo, gravure and offset, with primers, varnishes, adhesives, lamination and barrier coatings adding the functionality packaging must deliver, from freezer moisture resistance to retortable performance and abrasion protection. We also tackle what’s holding fully digital packaging back, including the workflow and MIS reality of moving from a few jobs a day to thousands of versions.