Episode 258 - Sustainable Wide Format: Inside Groupe Mediagraphic's Award Winning Olympic Success
Show Notes:
The intertwining worlds of print innovation and sustainability take centre stage as Stanislas de Missolz of Groupe Mediagraphic shares his company's remarkable journey through creative display solutions and environmental leadership.
Founded over two decades ago in Lyon, this business has evolved into a powerhouse of print media distribution with a distinctive approach that transcends conventional business models. Stanislas reveals how their five-entity structure—including three specialized product companies complemented by an R&D operation in Shanghai and a dedicated sustainability arm—creates a unique ecosystem designed to anticipate market trends and deliver comprehensive solutions to complex display challenges.
What truly distinguishes Groupe Mediagraphic is their three-pillar strategy: expert prescription that extends beyond printers to advise major event organizers, innovative product development that ensures they're never competing on identical offerings, and a profound environmental conviction that transforms sustainability from obligation to opportunity. This approach culminated in their Kavalan Green Leader Award-winning project in the 'Innovation category'—a breathtaking open-air photography exhibition across Paris during the Olympics, featuring iconic sporting moments captured by renowned photographer Raymond Depardon.
Diving deeper into their sustainability practices, Stanislas shares fascinating details about their systematic approach to product lifecycle analysis and end-of-life management. From converting banners into artist-decorated flip-flops sold for charity to developing a dedicated recycling facility in Morocco, this business exemplifies how environmental responsibility can drive business innovation. Their meticulous tracking of chemical compositions and regulatory changes positions them at the forefront of an industry navigating change and complexity while still solving problems the bringing to life new ideas and innovation.
FuturePrint Events:
FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany