Episode 305 - Next-Generation Barcodes and the Future of Connected Packaging: A Conversation with GS1 UK’s Camilla Young

In this episode we dive into one of the most significant – yet often misunderstood – transformations underway in global retail and packaging: the shift from traditional barcodes to next-generation QR codes powered by GS1. Our guest, Camilla Young, leads this programme for GS1 UK and has rapidly become one of the most compelling voices in the space.

With a commercial background spanning major CPG brands such as Pernod Ricard, BIC, Hasbro and Johnson & Johnson, Camilla brings a rare blend of brand insight, consumer understanding, and technical clarity to a topic that is reshaping how products are made, sold, tracked, understood, and recycled.

We explore:

• What GS1 actually does and why global standards underpin the entire retail and supply chain ecosystem.

• The forces driving change: consumer expectations, sustainability pressure, EU regulations, digital shopping, and AI.

• The difference between ordinary QR codes and GS1 Digital Link QR codes – and why next-generation barcodes can now scan at POS.

• The vast potential for connected packaging, from traceability and recalls to accessibility, authentication, and first-party consumer engagement.

• Why printers, converters, and packaging suppliers have a critical role in ensuring print quality, verification, and correct implementation.

• How this shift will enable digital product passports, carbon transparency, circularity, and smarter supply chains.

Camilla shares clear, practical explanations that demystify what is coming – and why the print and packaging sector should be fully informed and preparing now.

FuturePrint Events:

FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany