Episode 243 - Print’s Digital Dilemma

In this episode of the FuturePrint Podcast, we’re joined by Charles Lissenburg, European Sales Director at Keypoint Intelligence, for a compelling exploration of the print industry’s evolving landscape. As analogue gives way to digital, Charles offers deep insights into the transformation reshaping print—not just through technology, but through people, process, and purpose.

From automation and AI to the rising importance of sustainability and creative impact, Charles argues that the biggest barriers to progress aren’t technical—they’re human. With a generation of skilled professionals retiring and a reluctance among some organisations to embrace change, the print sector faces a demographic dilemma that makes automation not just attractive, but essential.

We discuss the shifting value of print in today’s market, where speed and volume are no longer enough. Instead, innovation lies in bespoke packaging, recyclable exhibition materials, and digitally embellished labels that add brand value and meet rising environmental expectations.

Charles also shares how global disruptions—from supply chain fragility to geopolitical tensions—are accelerating the move toward regionalised, resilient production models, where digital print technologies like inkjet are uniquely suited to thrive.

Whether you’re a print professional, tech innovator, or industry leader, this episode delivers actionable insight into the real future of print—and why the next two years could define the industry for decades to come.

FuturePrint Events:

FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany