Episode 263 - Ink: The Unsung Hero of Print Innovation

Show Notes: 
Matt Brooks has recently joined Nazdar. I really enjoyed talking to Matt! In this episode, he takes us on a fascinating journey through the evolution of digital print technology, sharing how a summer job in a printing ink factory unexpectedly launched his 25-year career in chemistry and innovation. From accidentally discovering his passion for ink formulation to pioneering UV inkjet solutions at Seriicol and then Inca Digital, Matt reveals the surprising twists that led him to become a leading voice in print technology.

The conversation explores a critical yet often overlooked aspect of the industry – the importance of ink and materials in print innovation. Matt makes a compelling case for why ink chemistry deserves more attention in the development process, explaining how treating ink formulation as an afterthought leads to compromises and inefficiencies that ultimately slow adoption. His vision for bringing ink developers into the equipment design phase from the beginning offers a compelling perspective on how the industry might accelerate digital transformation.

When discussing the future of digital print in packaging, Matt offers valuable insights into what's needed for broader adoption. Rather than focusing solely on replacing conventional processes, he advocates for a collaborative approach that helps converters see digital as complementary to their existing operations. His suggestion that digital solutions need to target the 5-12,000 unit range to truly penetrate mainstream production challenges conventional thinking about digital's place in the market.

Perhaps most surprisingly, Matt reveals his passion for strongman competitions, drawing fascinating parallels between lifting 400kg weights and advancing print technology. The mental discipline, focus, and resilience required in both pursuits create an unexpected connection between these seemingly disparate worlds. His three-part formula for future success – listening better, practicing patience, and fostering collaboration – reflects wisdom gained from both the gym floor and the innovation lab. Ready to rethink how digital print evolves? This episode offers essential perspectives from someone who's helped shape the industry from the inside out.

FuturePrint Events:

FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany