Episode 270 - Digital Inkjet Print for Packaging & Labels: Opening Minds & Changing the Narrative

Show Notes: 

In this special episode of the FuturePrint Podcast, recorded ahead of Labelexpo, Marcus Timson is joined by Dr. Simon Daplyn and Allan Bendall from Sun Chemical to explore a bold new campaign designed to showcase the true potential of digital inkjet in packaging and labels.

Simon explains why Sun Chemical has shifted the conversation away from technical minutiae toward the bigger story: how inkjet can deliver real business value for converters and brands. From flexible workflows and SKU agility to connected packaging and data-driven engagement, digital print is positioned not as a replacement for analogue, but as a powerful complement that brings flexibility, efficiency, and new creative opportunities.

Allan introduces Sun Chemical’s new “toolkit” of fully finished packaging samples—including labels, pouches, flow wraps, and cartons—developed in collaboration with OEM and supply-chain partners. Using vibrant fruit-themed designs and variable data, the samples demonstrate the versatility of inkjet: the ability to print high-quality packaging with virtually infinite variation, minimal waste, and a seamless path from concept to finished product.

Together, Simon and Allan underline how Sun Chemical is enabling the industry to rethink print not just as a process, but as a platform for brand storytelling, consumer engagement, and sustainable production.

If you’re heading to Labelexpo, don’t miss Sun Chemical at Hall 3, Stand D92 to see the campaign in action and experience the future of digital packaging first-hand

FuturePrint Events:

FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany