From flexo to digital: Labelnet’s practical view on print evolution
Rob Lorkins
Managing Director, Labelnet
At Domino’s Driving Digital in Label Printing event on 3 June 2026, FuturePrint’s Frazer Chesterman will host a Q&A with Rob Lorkins, MD at Labelnet, a label converter based near Brentwood, Essex, that has grown steadily while moving from a flexo-led operation into a more flexible digital print environment.
What makes the story interesting is that it is a real-life example of how a company has had to make digital work in the day-to-day reality of a busy label business. Labelnet did not move into digital to follow a trend. The business had built its reputation in flexo, particularly across food and drink labels, but customer requirements were changing. Shorter runs, faster turnarounds and more varied work were beginning to expose the limits of a purely flexo-based model.
The move into digital allowed Labelnet to capture opportunities it had previously been unable to take on in-house. The demand was already there, but some jobs sat outside the limits of its flexo production model, particularly shorter runs, more image-led work and lower-volume requirements. With Domino’s N610i, Labelnet could bring more of that work under its own roof and offer customers a wider range of label solutions. It also allowed the company to support existing customers more completely, rather than only taking on the jobs that suited its legacy production set-up.
For Rob, quality was one of the decisive factors. When Labelnet first looked seriously at Domino’s N610i, the print results gave the team confidence that digital could sit alongside flexo and support more image-led work. Just as important was the support around the technology. Moving into digital required new skills, new workflows and a different approach to artwork, so having the right technical partner mattered.
Since then, Labelnet has continued to build around the investment. Additional finishing capability has allowed the company to offer more embellishment, foiling, embossing and creative label options, making digital part of a broader production shift rather than a standalone press purchase.
The session will explore what that journey has looked like in practice: why Labelnet decided to invest, what changed inside the business, where digital has delivered value, and what other converters should consider before making the move.
The event will also include live demonstrations, expert sessions and a closer look at its latest digital label technology.
For converters looking to make the shift and for those already working with digital, this is the conversation worth hearing. Rob will share Labelnet’s journey from a traditional flexo-led business to a more flexible digital operation, and his own route through the company from a junior sales office role to Managing Director. He will discuss what changed after Labelnet invested in Domino’s N610i, why the business has since added an N730i, and where digital continues to create new opportunities. Register for Domino’s event to hear the full discussion.
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