Episode 331 - Why Digital Printing is Growing in an Uncertain World, with Christophe Imbert, Lubrizol

In this episode of the FuturePrint Podcast, we speak with Christophe Imbert from Lubrizol about how digital printing is evolving in response to changing market conditions, and the growing role of chemistry in enabling that shift.

Drawing on nearly two decades at Lubrizol, Christophe shares a perspective that connects materials science with real-world print performance.

A central theme throughout the conversation is how global uncertainty is reshaping investment decisions across the print industry. While large capital investments are often being delayed, Christophe highlights how digital printing is continuing to gain traction as a more flexible, efficient alternative. Its ability to support shorter runs, reduce waste, and minimise energy and water consumption makes it particularly well-suited to a market that increasingly values adaptability.

Sustainability is a key driver behind this shift. As Christophe explains, industries such as textiles are moving towards digital processes not only for flexibility, but also to significantly reduce resource consumption. The conversation explores how this is accelerating the adoption of water-based ink systems and more sustainable production methods, with digital printing positioned as a long-term solution rather than a short-term trend.

The discussion also touches on regional differences, particularly the pace of change in China. Christophe notes the speed at which innovation is adopted and scaled, as well as the strong alignment between industry and long-term strategic investment. This dynamic is not only driving rapid growth in digital print, but also increasing competition, as Chinese companies become more responsive to global market requirements.

From an application perspective, textiles remain a major area of growth, with a shift from dye sublimation towards water-based pigment inks across both small-scale and industrial systems. In packaging, the conversation reflects a more cautious market, with growing interest in smaller, more flexible print solutions alongside continued development in labels.

Throughout the episode, Christophe emphasises the importance of looking beyond the hardware. Ink performance, dispersions, and the interaction between materials are critical to achieving consistent, high-quality results across different substrates and applications. As sustainability requirements increase, this level of technical understanding becomes even more important — particularly in areas such as recyclability and de-inking.

Looking ahead, the message is clear: digital printing is not just an alternative production method, but an enabler of a more flexible, sustainable, and responsive industry. As market conditions continue to evolve, those able to align technology, materials, and application needs will be best positioned to move forward.

A thoughtful and technically grounded discussion for anyone navigating the future of industrial print.