Episode 338 - How Buskro Turns Mailing Know How Into Direct To Box Inkjet Printing, With Christophe Merlier & Charles Tonna, Buskro

A corrugated box looks simple until you try to print something different on every single one, at speed, with the same reliability you expect from industrial production. We’re joined by Charles Tonna, CEO at Buskro, and Christophe Merlier, VP of Research and Innovation, to explain how their 50-year heritage in mailing and high-throughput variable data is powering a new push into direct-to-box inkjet printing for packaging, pharma and food applications. 

We talk about what customers are really asking for right now: shorter runs, fast changeovers, start-stop capability, and less day-to-day printhead fuss. From there we get into the Argo platform and the idea of a modular printer that can scale as your needs grow, plus the practical value of being a fully integrated OEM that designs the transport, electronics, software, ink delivery and controls in-house. That approach matters when you want one accountable supplier for a complete print solution rather than a chain of vendors. 

You’ll also hear the story behind Buskro iconic Blue Door, and why it represents more than a colour. We explore modern printhead capability, real trade-offs around speed, and a show-floor “shoebox printer” demo that makes personalisation feel tangible. Finally, we look at RFID printing and encoding workflows that link a unique tag to a unique box, opening the door to better tracking, inventory accuracy and customer experience. 

If you care about industrial inkjet, water-based printing, variable data, corrugated packaging and end-of-line personalisation, this conversation is built to spark ideas. Subscribe, share this with a colleague, and leave us a review with your take: where should packaging print go next?