Episode 339 - Brand Cult, Marketing & the Power of the Physical Newspaper, with Kierian Cameron, Brand Cult

The edition mentioned in the podcast

Digital marketing moves fast, gets measured in clicks, and disappears in a day. Print does the opposite, and that tension sits at the heart of our conversation with Kierian Cameron, the founding editor of Brand Cult, the UK’s first print-only business newspaper for entrepreneurs and founders.

Kierian shares her unconventional path into publishing and brand building, then unpacks why Brand Cult stays intentionally offline. We talk about premium print media as a physical experience that changes perception: the feel of real newspaper stock, the way weight signals credibility, and why “just uploading a PDF” misses the point. If you care about print technology, print marketing, or how founders actually learn to scale and grow, you will hear how a well-made newspaper can become a tool for focus rather than another stream of noise.

We also dig into the craft of building a brand world. Brand Cult arrives wrapped in tissue, sealed with a hand-poured wax stamp, and even carries a bespoke scent. Kierian explains how sensory details create recognition and emotional connection, and how that thinking extends to bold brand activation, including a travelling confession booth turned photo booth where founders share business sins and client horror stories at major UK business events.

To close, we get practical about storytelling and strategy: why most brands make themselves the hero, how to flip the script so the customer is the main character, and why print forces you to be intentional because you cannot delete it 24 hours later.

Kierian has kindly given listeners a chance to sign up to receive Brand Cult at a discounted price using the code: FUTUREPRINTCULT which can be redeemed at brandcult.uk