Episode 343 - EUDR For Print: What Changes Now, with Anna Roberts, Head of Market Development
A regulation that can fine you for a single weak link in your supply chain forces a different kind of thinking. We sit down with Anna Roberts, Head of Market Development at IOV42, to unpack the EU Deforestation Regulation (EUDR) and why it is creating real urgency for timber, paper, packaging, and print businesses trying to trade with the EU.
We get practical about what EUDR compliance actually involves: due diligence, traceability back to the plot of land, and the uncomfortable reality that “we’ve always done it this way” no longer holds up. Anna explains where the biggest concerns come from, including the scale of penalties, the difference between upstream and downstream obligations, and why print can be uniquely complex when products are composite and raw materials come from fragmented, global networks. We also clarify a point many people miss: scope is driven by the product and its HS code, so some finished printed materials may be out of scope while printed packaging, labels, and stationery can still trigger obligations.
From there, we look at how to cut through the noise. We talk myth busting, mapping your supply chain, and why collaboration with suppliers beats transactional purchasing if you want reliable data. Anna also shares how IOV42’s Interu platform uses automation and AI to reduce the endless back-and-forth of chasing information, while keeping humans in control and decisions explainable. Finally, we zoom out to place EUDR inside the wider EU Green Deal direction of travel, alongside other sustainability and reporting rules that make good data foundations a long-term advantage.
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