Episode 344 - The New Canvas of Manufacturing: How Digital Printing is Redefining Decor with Nino Speranza from Interprint

In this episode of the FuturePrint Podcast, Marcus Timson speaks with Nino Speranza from Interprint about how digital printing is transforming the global decor industry. 

The discussion explores the structural shift taking place across decor printing as manufacturers respond to changing consumer expectations, shorter production runs, expanding product variety, and the growing demand for customization. Nino explains how digital printing has evolved from a sampling technology into a true industrial production platform, enabling greater flexibility, faster time-to-market, and entirely new creative possibilities.

The conversation also examines the continued importance of rotogravure printing, and why the future of decor manufacturing is likely to involve both analogue and digital technologies working side by side.

Marcus and Nino discuss:

•  Why shrinking order sizes are reshaping decor manufacturing 

•  How digital printing reduces commercial risk for designers and brands 

•  The growing importance of localized and customized decor collections 

•  Why thermoplastics and alternative substrates represent the industry’s next major battleground 

•  The role of water-based inks and sustainability regulations 

•  How digital technology is changing the relationship between design and production 

•  Why decor printing increasingly influences emotion, experience, and wellbeing within modern spaces 

The episode provides valuable insight into one of the most fascinating intersections of industrial print, design, materials science, and manufacturing innovation.