HP and FuturePrint: Digital Momentum and the Power of Collaboration
Over the past decade, HP has played a central role in developing digital print technology into a mainstream production platform across labels, packaging and industrial print.
This feels like a good moment to reflect on some of the conversations featured on FuturePrint over the years - conversations that explore not just the technology itself, but the wider transformation happening across the print industry.
From brand engagement to automation, supply chains to sustainability, these discussions paint a picture of an industry evolving quickly and a production model that continues to mature.
Below is a snapshot of some of the FuturePrint content we have enjoyed producing featuring the experts, thought leaders and innovators from HP.
Packaging the Future: How HP Digital Print is Reinventing Brand Engagement
One of the most fascinating developments in recent years has been the shift in how brands think about packaging.
It is no longer seen purely as just a protective or logistical solution. Increasingly, packaging has become a dynamic communication platform, connecting brands and consumers in more direct and personal ways.
In this eye-opening episode of the FuturePrint Podcast, we dive into the transformative power of digital print with two of the industry’s leading minds: Abel Sanchez Hermosilla-Martinez, Head of Brands, Agencies & Sustainability Innovation at HP, and Guy Bibi, Global Creative Manager at HP.
The conversation explored how packaging is evolving from a protective layer into a powerful media channel, creative storytelling tool, and engine of brand engagement. Discover how digital print enables personalization at scale, shrinks time-to-market, and empowers brands to create emotional connections with their audiences, without changing the product itself. From Hershey’s purpose-led “Her for She” campaign to Toblerone’s personality-driven gifting experience and even AI-enhanced Nutella jars, this episode is packed with real-world examples that prove the ROI of physical experience in a digital-first world.
Digital printing technologies such as HP Indigo enable brands to move faster, create more targeted campaigns, and experiment with design in ways that simply weren’t possible in traditional production models.
And when done well, packaging stops being a container and becomes media.
Read the article drawn from the podcast here.
Supply Chains, Speed and Digital Manufacturing
In this thought-provoking FuturePrint Podcast, Marcus talks with Jose Gorbea, Fernando Hernandez and Yael Barak about the critical need for agile and resilient supply chains to navigate and thrive in today’s rapidly evolving market. While HP continues to lead in digital printing technology, this rich dialogue focused on the broader changes redefining the label and packaging industry as FMCG brands strive to meet evolving consumer demands.
Another recurring theme across these conversations has been the changing nature of supply chains.Volatility, geopolitical uncertainty, and shifting consumer demand have made agility a clear competitive advantage.
Digital printing enables production closer to the point of demand and reduces inventory risk, allowing brands to respond quickly to market opportunities.
These ideas were explored in FuturePrint podcast discussions around future-ready supply chains, examining how digital production can unlock value for brands navigating increasingly complex global markets.
Printflation, AI and Trust
Another standout conversation on the FuturePrint Podcast featured Amir Raziel, Head of Strategy at HP Industrial Print.
In the episode “Printflation, AI and Trust: What’s Next for Print”, Amir explores the major forces shaping the next phase of industry transformation.
The discussion examines the impact of rising costs across materials, logistics and energy - what Amir describes as “printflation” - and how converters and print providers are adapting to a more complex operating environment.
At the same time, the conversation highlights several major structural transitions taking place across the industry:
· The growing role of AI and automation in production workflows
· Increasing demand for resilient, flexible supply chains
· Sustainability moving from aspiration to operational necessity
· The shift toward service-based and data-driven business models
Perhaps most interestingly, Amir argues that digital print is entering a new phase - where the technology is no longer viewed simply as an alternative process, but as a core production platform integrated into modern manufacturing systems.
The Sustainable Print Manifesto
Sustainability remains one of the most important strategic issues facing the print industry.
HP’s Carlos Lahoz joined the FuturePrint Podcast to discuss the Sustainable Print Manifesto, an initiative designed to simplify sustainability guidance for the industry.
The Manifesto focuses on making sustainability more relatable, understandable and actionable, particularly for the thousands of small and medium-sized print businesses that form the backbone of the industry.
It’s a reminder that sustainability goes beyond technology and is about shared understanding and collective progress.
Listen to the episode with Carlos here:
The Power of Community and the D-scoop Success Story
Dscoop Edge Rockies took place in March and brought together thousands of HP Indigo users, partners and innovators from across the global print community. Italso brought to mind an earlier podcast we recorded with Peter van Teeseling of D-scoop and Amir Raziel of HP.
For twenty years, Dscoop has built one of the print industry's most powerful communities – a global network where HP digital print users share knowledge, solve problems together and help drive innovation forward.
In this fascinating conversation, Marcus speaks with Peter van Teeseling, Executive Director of Dscoop, and Amir Raziel, Head of Global Strategy for HP Industrial Print, about thecollaboration that has transformed digital printing. "The decision to make Dscoop an independent organization has created that environment where we have our own space to play in and HP has their own space, and where there is overlap, that's where magic happens," explains Peter.
You can read the article based on the podcast here
Workflow, Automation and the Next Phase of Productivity
A recent conversation at FESPA in Barcelona with Diana Pascual, General Manager of HP Industrial Print Software and Solutions, brought that shift into focus. It’s clear that the next gains in digital print will come less from the press itself and more from the way work moves through the business.
As jobs become more varied and turnaround times tighten, that puts the pressure on the systems around production rather than on press performance alone. The discussion touched on HP’s software and workflow solutions, but the wider takeaway was that print businesses that want to keep pace with evolving customer expectations will need connected systems that remove friction and make day-to-day decisions easier.
The Next Chapter?: Non-Stop Digital Printing
Looking ahead, the momentum behind digital print innovation shows no sign of slowing.
As we kick off FuturePrint editorial themes for H2 2026, one phrase captures the direction of travel across the industry: Non-Stop Digital Printing.
It reflects the transition from digital as a complementary capability to digital as a continuous production platform - integrated, automated, and increasingly central to modern manufacturing.
Across packaging, labels and industrial applications, digital printing is becoming faster, more scalable and more connected.
And as this next phase unfolds, the conversations we continue to have with partners like HP will remain vital in understanding where the technology is heading and what opportunities it will unlock for the industry.
Because if the past decade has shown anything, it is that digital print is not simply evolving. It is accelerating.